You've probably heard a lot about the modern mobile app market, which is probably why you're reading this article – to learn how to promote applications and games on your own. This means that you will need to learn a lot – marketing is an art, a craft that takes years to learn and master, and getting a short crash course will still take time to get processed properly by the brain. However, that doesn't mean that learning about it will not be of use – in fact, being able to promote your application or game without relying on anyone is always a nice skill to have, even if it's very challenging to do today. But as you know, the bigger the challenge, the better the reward, and so it's a good idea to give it a try – maybe you've been a marketer at heart all this time.
Let's take a look at what you can do to promote Android apps and games. While some of these methods may seem somewhat vague and obscure, we will do our best to explain them in detail.
There are a couple of ways you can use to expand your audience. First of all, you can try localizing your app into as many languages as possible. The most affordable way to pull this off is by doing it through freelance translation services – especially when a good number of translators is going freelance due to better-looking opportunities on the market. It doesn't mean that the quality of these translations is inferior – on the contrary, the majority of these translations can compete with marketing agencies due to the professionalism of these translators.
Consider supporting the following languages as soon as you can:
By supporting these languages you can make sure that your application or game about covers the majority of modern mobile users worldwide. This will make sure that you are targeting a wider audience and your application or game is more accessible to almost anyone out there.
Consider designing a nice icon, picking better screenshots and making a nice preview video to promote your application or game - do App Store Optimization. Make sure to make them look as professional as possible while making them unique in a way that would allow them to stand out from the crowd of other apps. If you can't pull it off on your own – it's alright, because not everyone can be a good programmer, designer and everyone else at the same time. If you can't do it, then consider hiring a freelancer to make an icon and/or a video – this way you can make sure that the quality is top notch for an affordable and reasonable pricing.
If you are making something, even if it's something unique, you can learn a lot by checking the competitors – after all, there are very rare cases when the application or game is so unique there are no similar apps or games out there. In this case, it's recommended to check the reviews of the competing apps or games and see what users like, what users dislike, their benefits and drawbacks and so on. Trust us – this way you can find out a lot about the expectations. Finding tips that could suggest where you can improve your app to surpass the efforts of your competitors is one of the best ways to make sure that your app or game will be successful, and features that are realized better can be used to promote an app on Google Play by making a point about it in the news (as in “our app or game has flawless connection speed” or similar).
There are usually two types of apps – good ones that had little to no marketing and poor ones with great promotional efforts. The balance between these is rarely maintained, but when it does, the developer makes a lot of money from the application or game and enjoys the overall success.
In this case, however, it's important to make sure that your app is not buggy, glitch or unfinished. The main reason behind this lies in the fact that users don't have time or patience to wait until your application or game is fixed/finished/finally usable/playable. By testing your application or game on as many devices as possible and fixing all critical (and non-critical) bugs you can help your Android app promotion efforts a lot – after all, it's easier to promote a great app or game than trying to convince the users to buy into mediocrity.
Professional marketing services can help a lot if you're not satisfied with the results of your actions. Don't worry about it – it's not that easy to get noticed on the modern mobile market, especially nowadays. However, you can always try to improve the situation – and that's especially recommended if you want to get the best results and make money from the product of your time, money and effort. Considering that there are over two million applications and games released on the Google Play and only a small percentage of developers and publishers have managed to profit from their hard work, the professional help is always the right decision.