App Store Optimization

App Store Optimization

There are many ways to promote a product on the Internet. Bigger media like movies, TV series and video games can afford to boast long trailers, commercials, gameplay videos, huge banners and other kinds of advertising materials, mobile apps require smaller and more suitable promotional methods for “on the go” format. For example, you can't afford to make a 1-minute long video, because the attention span of an average mobile user is just 4 seconds. If you can't capture them in just 4 seconds, you've lost a potential customer.

This means that when it comes to preview videos, each small detail such as fading in and out, each unnecessary label, each wasted second is yet another potential customer lost. Which also means that you need to make sure that you have a good marketing approach for your app or game.

That's why we would like to recommend trying app search optimization to see if you can squeeze better performance on the market out of your application or game and promote your app or game subtly, yet effectively.

Try Keyword Optimization to drive the traffic towards your app

Research the relevant keywords and pick the most popular ones, then write the app description and use them while doing it. Write an interesting description to try to convince the user to give it a try, and at the same time insert keywords to make your app easier to find through the search engines and through the usual App Store search function. This is the major method in ASO, and it's recommended to always use it.

Consider updating the keywords once in a while to make sure that the more popular keywords are used and the flow of traffic remains consistent. Avoid piling them to avoid confusing the user or putting them off.

Use Asset Optimization to convince the potential customers to give it a try

Asset Optimization is used to convince the visitor to download the app. Design a better icon, pick nice screenshots and make a good preview video to try to convince the user to install the app. It's also recommended to hire a designer to design an icon to make it look professional and contact a professional video editor to make the video as attractive as possible, thus improving the conversion rates and keeping the download numbers solid.

Try incentive traffic to boost your performance

If you notice that the downloads aren't working out so well and the popularity is not that good, you can order incentive traffic from a mobile marketing agency and try to boost your performance and numbers. By ordering the downloads, reviews and ratings, you can get a nice increase to outnumber your competitors either globally or in a specific region. Keep in mind that these downloads are paid and cost per install may vary, but the ends justify the means, and so you should be able to afford a few hundreds or thousands of downloads.

Don't worry too much about the legitimacy and “fairness” of this approach. As long as downloads, reviews and ratings are organic, you shouldn't worry about getting banned from the app store – also, everyone uses it today to promote their applications, games and other products.

Use localization to expand your audience

You need to focus on the global audience if you want to end up with at least mild success. Consider supporting the following languages via localization:

  • English
  • French
  • Italian
  • Germa
  • Spanish
  • Chinese
  • Japanese
  • Korean
  • Russian
  • Portuguese

These languages are the “main” languages in the world right now, so you can easily get better download numbers if you support all of these at launch and increase the conversion rates significantly. However, that may be expensive, so if you can't afford it, then consider adding new languages step by step. Use freelance translation services to get this job done professionally and for an affordable price, but be aware that it's up to you to make sure that you are hiring the right person for this job. There are still cases of fraud and poorly done work because the person responsible for this didn't bother to pay attention and use it properly.