So, you've launched your new app on the market, but the user feedback could be better, and the current rating doesn't really help you achieve better results and the amount of traffic you get doesn't look very promising. What could be the reason behind this? Is the icon not too attractive? The app page isn't very convincing? Then consider trying ASO. But what if traffic is nice, but the users are uninstalling the app after a few hours of usage? There must be a reason behind this, and if you didn't bother to implement analytics inside your app, then it's important to look at feedback management. In fact, it's important to look at it anyway – you need to learn what makes the users leave and work hard to keep them.
The best way to make sure that you are doing it right is by managing the feedback – either on your own or getting a PR agency to respond to reviews and sending you a list of issues the users have. In case you want to handle this on your own, then it's a good idea to learn a few things about efficient feedback management to make sure that your application or game is well-handled and the app rating remains positive – after all, it affects the position of your app as well as the chances of convincing the user who is browsing the app store to visit the app page and download the app.
There are certain things you need to keep in mind while dealing with app store reviews. There aren't that many, but you need to remember them in order to improve the user retention and make sure that your efforts are working as intended. Let's take a look at them.
As you can see, user feedback app management is not rocket science, but it's important to handle it professionally to make sure that the users are happy and your performance on the market allows you to make money from the product of your hard work. Both iOS app reviews and Android app reviews must be handled either by you or by a competent PR professionals who know what they are doing.